10 Symptoms you are an H&M-holic

Here’s a blanket statement, “I love H&M”. I love it not just because it’s quite a new thing in India, but because they have clothes that I can wear. These clothes also beautifully fit my budget but only at the beginning of the month of course. The pleasure of walking around the store aimlessly hoping to stumble upon my next favourite outfit is an experience I cherish. It’s not merely the necessity to cover yourself up with clothes, it’s the feeling of accomplishment you feel when you wear a piece of brand that seems to understand your needs. I am sure I am not the only one who feels this way so, here are my thoughts on what are the symptoms that you are a crazy obsessive H&M fan a.k.a. an H&M-holic.

1. You ‘hang out’ at H&M.

An H&M store is not just a place to buy clothes, it’s a place where you go to spend free time and hope that your window shopping doesn’t transcend into an impulsive shopping fiesta. Sometimes, instead of buying garments in bulk you buy one garment every week, just so that you can visit the store again and again.

white background (9 of 10)
It’s only when I am in the changing room that I have the guts to wear a red jacket.

2. You don’t just know the full form of H&M, you know the history of H&M.

Hennes and Mauritz, is a Swedish clothing brand which ranks second in the world when it comes to fast fashion just after the company which runs Zara (Thanks wikipedia!!!). Hennes was founded by Erling Persson in 1947 and later in 1968 he also acquired a clothing retailer named Mauritz Wiforrs which led to the addition of male clothing into the collection, thus the modern day H&M was born. But this blog post is not about this trivia, it is about how I made time to look for this information.

white background (7 of 10)

3. You have tried everything (well mostly) even if you did not buy anything.

white background (10 of 10)

 

Last Christmas when we had that secret santa thing at work, my secret santa came to know of my H&M obsession and decided to get me an H&M sweatshirt. When she quite un-secretly handed me the H&M bag (like all late secret Santa’s do lol), she told me to check if it fits. I had a look at the sweatshirt and told her, “I have already tried it last week. It fits”.

4. #HM is a common hashtag in your instagram posts.

Screen Shot 2018-03-11 at 11.25.00 PM

I have been obsessively using the hashtags #HM and #HMIndia in all my Instagram posts where I am wearing H&M garments because I hope and pray to be featured on their official social media accounts. Sadly it hasn’t happened yet also because I am not really big on Instagram (yet); and I don’t think H&M India really features User Generated Content on their social media (yet), at least not in India.

 

white background (6 of 10)

5. Somedays you wear all H&M and you don’t even realise it.

There have been days when I am randomly looking at the clothes I am wearing at that moments and go, “Whoa!!! All H&M” (except shoes and underwear). Then I tell my flattered self, “Honey, all your clothes are H&M, this is not some karma, it’s just a result of your impulsive buying”.

6. The H&M store is an easy maze for you.

white background (3 of 10)
I visited the H&M store at Ion Mall in Singapore during Chinese New Year. I was a little confused about the sizes but I was pleasantly surprised at how well the clothes fitted me; even better than the Indian stock. Maybe it’s my Mongoloid roots.

H&M stores are not the most easily navigable, yet as a designated H&M-hoe you know where is what; yet you choose to look through everything that you don’t need on the way. Sometimes even at the risk of missing out on what you had actually planned on getting. Well don’t blame me, sometimes I feel everything in H&M has been created for me.

Few weeks ago H&M filed a law suit stating that they should not require to take permission from artists to use street art. Even though I love H&M products, this is one move by the company which I do not support.

 

Mumbai’s beloved Letter Writers.

A group of men sitting in their open air office just opposite the GPO could be a strange sight for somebody like me who is fairly new to the city. But on further research (by which I mean doing a simple google search) one becomes informed about the rich past they have lived as chroniclers of personal narratives of their clients.

What used to be a lucrative profession of writing letters for illiterate clients usually migrants has come down to becoming an odd job of packing parcels in muslin cloth among other tasks. The profession may have lost its glory, but these men are not complaining. They have accepted that there are better ways to communicate in the present times.

But the sheer fascination about the history of the city and the love for nostalgia brings people from around the world to this very spot where the Letter Writers sit with pride. A pride that is the outcome of having seen the city transform.

The open air office of the Letter Writers.
The open air office of the Letter Writers.
Heating the adhesive
Heating the adhesive
Shakeel Ahmed a well known letter writer
The signature stamp
The signature stamp
A transforming city around a transforming profession.
A transforming city around a transforming profession.
Packed up.
Packed up.